DOI: https://doi.org/10.9744/informatika.14.1.36-41

DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V.

Christopher Pandoyo, Djoni Haryadi Setiabudi

Abstract


Digital loyalty is the process of providing incentives to customers through digital media to increase customer loyalty. Nowadays, Boxplosive B.V. using app to distribute deal and saver cards from retailers like AH to go and Etos to their customer. But the problem is that not all the customers are willing to download the app. To overcome this problem, this research investigate how social media app can be used for distributing deal and saver card. Therefore, a prototype program will be built for the implementation to show that social media app can be used for business purposes. The result shows that now the customer do not need to download the separate apps to get the deas and saver card.


Keywords


Digital loyalty; Social media.

Full Text:

PDF

References


Chaney, Paul.How to Use Digital Loyalty Programs to Retain Customers. http://www.prac­tical­ecommerce.com/how-to-use-digital-loyalty-programs-to-retain-customers, Retrieved August 2,2017. [CrossRef]

Boxplosive. http://www.boxplosive.nl/en/pagi­nas/ 1-loyalty-promotion.html [CrossRef]

Schawrtz, J. The Most Popular Messaging App in Every Country. Retrieved March 10, 2017, from https://www.similarweb.com/blog/world­wide-messaging-apps. [CrossRef]

Quora. Is there a way to set up an automated WhatsApp reply to any message you receive?. Retrieved March 20, 2017, from https://www. quora.com/Is-there-a-way-to-set-up-an-auto­mated-WhatsApp-reply-to-any-message-you-receive. [CrossRef]

WhatsApp Inc. WhatsApp Legal Info. Retrieved March 20, 2017, from https://www.whatsapp. com/legal/#terms-of-service. [CrossRef]

CNN. About CNN.com. Retrieved March 20, 2017, from http://edition.cnn.com/2014/01/17 /cnn-info/about/index.html. [CrossRef]

Swanner, N. Facebook officially launches its Messenger Platform developer chatbot API. Retrieved May 2, 2017, from https://thenextweb. com/dd/2016/04/12/facebook-messenger-chatbot-platform/#.tnw_k0HHe0VK. [CrossRef]

Facebook for developers. Messenger Platform Getting Started – Launching your bot. Retrieved May 2, 2017, from https://developers.face­book. com/docs/messenger-platform/product-over­view/ launch#app_review. [CrossRef]

Quora. What are the best Chat Bot building platforms - code based or "click and drag" apps? Why?. Retrieved May 1, 2017, from https:// www.quora.com/What-are-the-best-Chat-Bot-building-platforms-code-based-or-click-and-drag-apps-Why#. [CrossRef]




DOI: https://doi.org/10.9744/informatika.14.1.36-41



The Journal is published by The Institute of Research & Community Outreach - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Informatika, ISSN: 1411-0105

 

free hit counters
View My Stats